Backlinks are essential for any business’s SEO strategy. This guide will show you how to track your company’s best links.

Backlinks are an important tool for increasing brand visibility and driving traffic to your website. Quality backlinks will enable you to do so if you want to rank high on Google.

A bad backlink, on the other hand, can harm your website’s reputation and cause it to be de-indexed. A broken link may deter potential customers from returning to your website. As a result, you must consistently monitor backlinks.

This article will assist you in developing a solid strategy for effectively monitoring backlinks

How to Keep Track of Backlinks for SEO

• Keep an eye on the status of critical links.
• Maintain a steady flow of backlinks
• Keep track of your campaign links.
• Please report any suspicious backlinks.
• Use backlink monitoring software.
• Keep an eye on the status of critical links.

Keep an eye on the status of critical links.

Did you know that the top 10 websites on Google have 3.8x more backlinks than the remaining top 10 sites?

The majority of these backlinks are critical to the website and contribute significantly to traffic generation.

Backlinks come in a variety of forms, but critical links are the most valuable. They are ‘do-follow links’ to your site from high-authority domains. Do-follow backlinks allow search engines to crawl and follow the link. Because they count as votes, these backlinks are extremely powerful. As a result, they boost your domain’s authority, helping you rank higher in search engine results pages (SERPs).

For the longest time, website links in guest posts were regarded as one of the most valuable backlinks for a brand. This is because receiving a backlink on a guest post that reaches a large audience has the potential to increase referral traffic.

Remember that when you receive a link back from another domain, you are receiving “link juice.” That is, the reputation of the website linked to your page is shared with you. This is useful for SEO because Google continues to use ‘link juice’ as one of several criteria for page ranking, along with user experience, site speed, and mobile friendliness.

Monitoring backlinks, particularly critical ones, will thus enable you to assess and improve the authority your site receives from other credible domains.

Maintain a Consistent Flow of Backlinks

Search engines prioritise a steady stream of new backlinks when ranking a page in order to consider your page relevant. As a result, you must ensure that one or more of the following campaigns are in place:

Campaign for Guest Posting

If you can successfully collaborate with bloggers and content creators for guest posts, you can get good backlinks for your website. Why? Simply because content can help you build great backlinks, especially if they come from authoritative sources.

However, good content is required to build good backlinks. Make sure that all of the content you submit adheres to the style guides of the websites you contacted for your campaign.

Testimonials

Several companies run testimonial campaigns in order to gain new backlinks to their website.

Here’s an example of how Ahrefs used a client testimonial (with their site linked in the testimonial). Look for organic backlinks to improve your SERP rankings. Organic backlinks are created voluntarily by other users, which means you are not paying or contacting those websites to obtain the backlinks.

Press Attention

Earning press coverage for your company is simple, but you must carefully monitor the backlinks. Check that the article links to the correct website, that there are no broken links, and that the coverage is mostly positive. The links generated by such a campaign are known as outreach links, and you can find them on your monitoring dashboard.

You do not have to run all of these link-building campaigns at the same time. Just make sure that those you do choose to run are strictly monitored to ensure that they are producing the desired results.

Monitor Campaign Links

Assume you’ve completed your link-building campaigns. Your work does not end there.

Backlinks from these campaigns must still be monitored to ensure they are functioning properly. After all, you have no influence over the websites that host your backlinks. That means there’s always the risk of blunders that can harm your website’s reputation.

For example, the website editor who published your guest post may have inadvertently replaced the anchor text of your backlink with an inappropriate one. You get the idea.

So, once all of your campaign backlinks are in place, your link monitoring would entail checking the anchor text precisely, removing any bad links, ensuring the linking text is relevant to the linked page, and so on.

If you discover an error, please contact the website’s editor. You can use an email tracking tool to determine whether or not your email was opened. If it hasn’t been opened in a long time, you can look for another contact person to contact in order for the problem to be resolved.

Suspicious Backlinks Should Be Reported

Bad or broken links can seriously harm your website’s ranking. Put yourself in the reader’s shoes to understand the impact of a broken link. If you click on a site’s link and end up on a page with a 404 error, you’ll have a bad user experience.

Suspicious links jeopardise your site’s credibility and have an impact on your SEO ranking. Look for specific indicators if you’re not sure how to spot a spammy link.

For example, the anchor text may not match the link, and you may notice a sudden increase in traffic to your site from locations other than your target audience.

If Google discovers a pattern of too many spammy links pointing to your website, it may penalise it, resulting in a drop in rankings.

Monitoring and reporting spammy backlinks allows you to remove them as soon as possible. The good news is that there are several online backlink checker tools that can assist you in identifying bad links.

Use Backlink Monitoring Software

It is difficult to manually monitor all external domains that link to your site. It is preferable to invest in a backlink monitoring tool to ensure an efficient and optimal monitoring process.

Semrush, Moz Pro, and Ahrefs are three useful backlink monitoring tools.

Many time-consuming processes can be automated with a backlink monitoring tool. These tools, for example, can automatically report a broken link, saving you time and effort. Other things you can do with such a tool include:

Quick backlink check on your competitor’s site – To find your competitor’s high-quality backlinks, perform a quick backlink check on their site. This can be used to inspire your link-building strategy.

Complete backlink profile analysis – You can conduct a thorough examination of your backlink profile. This detailed profile analysis will reveal your active links as well as important statistics about the status and quality of your backlink profile

Broken link recovery – As the name implies, a monitoring tool can assist you in recovering a broken link from an expired domain or a domain relaunched as a new website.

A link monitoring tool is the most effective SEO tool for monitoring and analysing your valuable links. Without this critical investment, your brand’s SEO strategy will be incomplete.

How to Begin Monitoring Backlinks

Backlinks are an important ranking factor. Unfortunately, if you don’t keep track of your backlink profile, they can be your undoing. To get rid of suspicious backlinks, you must regularly monitor your link profiles.

We discussed five methods for monitoring your backlinks in this article. Monitor the status of critical links, keep a steady flow of backlinks going, track and report suspicious backlinks, and keep an eye on campaign links. You should also use a reliable backlink monitoring tool to make this process go more smoothly.

With this information, we are confident that spammy links will not be tolerated in your website’s backlink profile.

Enjoy your backlink monitoring!