
24 Must Have WordPress Plugins for Every Website
There were just a few WordPress plugins available when I started creating WordPress websites in 2006.The situation is totally different now. The free WordPress plugin repository alone has over 59,000. Selecting the finest WordPress plugins for their website can be quite difficult for novice users due to this decision paralysis.
Having used and tested all of the best WordPress plugins for more than eighteen years, I’ll reveal my top picks in this post.
Perhaps you’re wondering why my counsel is important. Here’s why you should rely on my advice:
- Every year, my team and I test hundreds of WordPress plugins, both free and premium. Read our editorial process to find out more about how we do this.
- We carefully examine every plugin or tool to ensure that it is the greatest fit for your requirements.
- I only suggest WordPress plugins that I firmly think are essential and will actually benefit our readers.
Quick Pick – The Best WordPress Plugins
Hasty? No issue! These are my top 5 picks for essential WordPress plugins:
| # | Plugin | Best For | Pricing |
|---|---|---|---|
| 🥇 | WPForms | WordPress form builder | $49.50/year |
| 🥈 | AIOSEO | WordPress SEO | $49.60/year |
| 🥉 | Duplicator | Backups and migrations | $49.50/year |
| 4 | SeedProd | WordPress page builder | $39.50/year |
| 5 | MonsterInsights | Google Analytics in WordPress | $99.60/year |
1. WPForms – Best WordPress Form Builder Plugin
A contact form is a must for any website as it facilitates communication between you and your visitors. WPForms is, in my opinion, the most intuitive WordPress contact form plugin.
Creating contact forms, email subscription forms, online order forms, payment forms, surveys, polls, and more is simple with our drag-and-drop form builder. To help you get started more quickly, they provide more than 2,000 pre-built form templates and exquisitely designed form themes.
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| What is it: The best SEO plugin |
| Popularity: 6+ million active installs |
| Has a free version?: Yes |
| Pricing: $49.50 |
New: To further expedite form generation, WPForms now provides AI-Powered form construction. The AI helper will construct the form you desire in a matter of seconds if you only describe it.
You can create effective payment forms in less than five minutes with WPForms because it integrates seamlessly with all of the most widely used marketing and payment systems, including Stripe, PayPal, Square, and Authorize.net.
Conversational forms, lead forms, form landing pages, user journey monitoring, form abandonment, geolocation tracking, GDPR-friendly, and personalized WordPress user registration and login forms are just a few of the sophisticated capabilities that it offers that you might not find in other form builders.

I advise buying in the Pro edition if you’re serious about expanding your company because it contains all the strong features you require to get more leads. You may even receive 50% off your purchase when you use this WPForms coupon.
Read our thorough WPForms review to find out more about our personal experience with this plugin.
Alternative: Formidable Forms is a great substitute for WPForms if you need to develop extremely complex, solution-focused WordPress forms.
2. All in One SEO – Best WordPress SEO Plugin
SEO increases the number of people that visit your website through search engines like Google. WordPress is naturally SEO-friendly, but by adhering to SEO best practices, you can do a lot more to increase website traffic.
All in One SEO (AIOSEO) can help with this.
More than 3 million websites utilize it, making it one of the most widely used WordPress plugins ever.
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| What is it: The best SEO plugin |
| Popularity: 3+ million active installs |
| Has a free version?: Yes |
| Pricing: $49.60 |
AIOSEO provides the most comprehensive set of features and tools available among WordPress SEO plugins for improving the search engine optimization of your website’s content.
It assists you in correctly adding keywords, meta descriptions, and SEO titles; creating XML sitemaps; linking your website to Google Search Console; social network optimization, and more.
To raise your search engine ranks, the AIOSEO team keeps coming up with new ideas and services. For instance, they offer a headline analyzer, author SEO, content optimizer with TruSEO score, and a custom schema generator for adding reviews, FAQs, and many other types of schema markup.
An internal link assistance was even added. This function is excellent for improving your SEO because it allows you to link various pages on your website automatically. No other SEO plugin that I’ve seen has this feature.

Additionally, the integrated keyword rank tracker and search data dashboard allow you to track the effectiveness of your SEO activities.
You can begin by following our comprehensive AIOSEO setup guide, after which you can go to our comprehensive WordPress SEO training for novices.
AIOSEO is also available in a free version. More potent features, such as WooCommerce SEO, local SEO, smart schema, video sitemap, news sitemap, smart redirection manager, advanced breadcrumbs, 404 error detection and correction, and much more, are included in the pro version.
Nevertheless, I strongly advise switching to the pro version. With our All-in-One SEO discount, you can even save 50%.
Bonus: To improve your search engine ranks and increase traffic, you can utilize a few additional effective techniques from AIOSEO:
- You can study, plan, compose, and improve your content for search engines with the aid of SEOBoost, an AI-powered content optimization tool. Additionally, it serves as a comprehensive content management system that facilitates teamwork and media planning. You’ll even have unrestricted access to free stock photographs.
- LowFruits is a user-friendly keyword research tool that assists you in identifying low-competition keywords for which you may get rankings. Additionally, you may find backlink chances, monitor your keyword ranks, and more.
- A free plugin called Broken Link Checker checks your website for broken external and internal connections. This facilitates the speedy repair of broken URLs, which is excellent for SEO.
- AIOSEO’s Duplicate Post feature makes it simple to duplicate posts and pages, which simplifies content management on your website. You can easily update and publish changes to your material without interfering with your workflow when you use sophisticated tools like planned revisions.
Another excellent choice if you’re searching for something different than AIOSEO is Yoast SEO. Before switching to AIOSEO, we actually utilized Yoast for a number of years (you can read more about it in our piece on the reasons we converted to AIOSEO).
3. Duplicator – Best WordPress Backup & Migration Plugin
The most widely used backup plugin for WordPress is called Duplicator. Like Google Drive, Dropbox, Amazon S3, FTP, One Drive, and more, it enables you to create automated backups and securely store them in a remote place.
Additionally, it makes restoring your website from a backup really simple. Additional features include recovery points, archive encryption, multisite support, and a migration wizard that makes moving your website simple.
On several of our partner websites, we utilize Duplicator to ensure that we always have a current backup in case something goes wrong.
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| What is it: Backup and migration plugin |
| Popularity: 1.5+ million active installs |
| Has a free version?: Yes |
| Pricing: $49.50 |
There is a free version of Duplicator available if you’re just starting out or have a tight budget. This enables you to manually generate backups whenever you want. Additionally, there is no downtime while transferring, migrating, or cloning a WordPress website across domains or servers.
You will need to purchase to Duplicator Pro, though, if you need to schedule backups, move a whole network of WordPress multisite sites, and use other sophisticated capabilities.

Because having a current backup is crucial for WordPress security (not to mention your peace of mind!), Duplicator is an indispensable plugin for any WordPress blog or website.
You may read our comprehensive Duplicator review for further information.
Other great options are UpdraftPlus, BackupBuddy, BlogVault, and VaultPress (Jetpack Backups). Before switching to Duplicator, we actually used JetPack Backups on our own sites.
4. SeedProd – Best WordPress Page Builder
I think SeedProd is the greatest drag-and-drop page builder available for WordPress website creation.
Without knowing a single line of code, it enables you to build unique page layouts and alter the look of your website.
Because SeedProd enables users to generate fully customized landing pages in just a few minutes without the need to engage a developer, business owners adore it.
With SeedProd’s user-friendly drag-and-drop editor, you can either develop a wholly unique layout from start or select from more than 300 exquisitely designed templates.
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| What is it: Drag & drop website builder |
| Popularity: 1+ million active installs |
| Has a free version?: No |
| Pricing: $39.50 |
There are pre-made templates for 404 pages, frontend login pages, landing pages, sales pages, thank-you pages, webinar registration pages, coming soon pages, maintenance mode pages, and more.
NEW: SeedProd now allows you to design entirely unique WordPress themes.
With SeedProd’s clever design framework, you may reuse components rather than repeatedly doing the same tasks. Color schemes, font combinations, page layouts, custom blocks, sections, and much more may all be defined.
It offers every block, widget, and feature you would anticipate from a robust page builder, including buttons, price page blocks, social profiles, countdown clocks, contact forms, optin forms, and different content blocks.
Additionally, SeedProd has a robust AI website builder that may help you produce content more quickly.

Don’t waste time searching the internet for the ideal photos or negotiating content for hours.
Thanks to artificial intelligence (AI), you can now create captivating headlines, captivating website text, and original, royalty-free photos in a matter of seconds.

We have a guide on using AI to create photos in WordPress if you want to go further.
Along with seamless interaction with third-party email marketing providers and CRM software (Customer Relationship Management), it also has built-in subscriber management.
Fortunately, SeedProd is compatible with all WordPress themes, so you may develop a new custom design without having to switch to a different theme.
Additionally, SeedProd offers a free edition that enables you to design stunning maintenance and upcoming pages. Regardless of your budget, you may design personalized pages with its drag and drop page builder.

A number of our partner websites, including some rather well-known ones like WP Charitable, WPForms, and Duplicator, were originally designed using SeedProd. See our in-depth SeedProd review for a more detailed look at how we utilize SeedProd.
Other great page builders with strong functionality are Divi, Elementor, Beaver Builder, and Thrive Architect. If you want to further tweak your theme, I also recommend CSS Hero.
5. MonsterInsights – Best Google Analytics Plugin
MonsterInsights is the greatest Google Analytics plugin for WordPress when it comes to comprehending the people who visit your website. It assists you in properly integrating your website with Google Analytics so you can observe how visitors arrive at your site and what they do while there.
The best aspect is that MonsterInsights provides you with easily readable reports that provide all of the essential statistics just within your WordPress dashboard.
You may find out which articles and pages on your website are the most popular, monitor contact form conversions, check which pages a visitor viewed before to completing a purchase, and much more.
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| What is it: Google Analytics plugin |
| Popularity: 6+ million active installs |
| Has a free version?: Yes |
| Pricing: $99.60 |
New: You can now ask any question regarding your analytics and receive a prompt response thanks to the robust Conversations AI tool. No more searching through reports for the information you want.
We provide comprehensive instructions on how to install Google Analytics in WordPress, enable eCommerce monitoring with Google Analytics, and monitor user interaction to get you started.

Regardless of your budget, you may install Google Analytics in WordPress using the free edition of MonsterInsights. After that, you may establish your Google Analytics objectives, monitor significant metrics, and discover more about your audience.
Although it’s a great place to start, you can get more analytics reports, monitor your eCommerce or form conversion rates, integrate MonsterInsights with well-known plugins like WooCommerce, and much more if you upgrade to the premium plugin.
In addition to tracking form conversions and referral links, we utilize MonsterInsights on EcodeSoft to have a better understanding of our audience as a whole. See our comprehensive MonsterInsights review to learn more about our personal experience using this well-liked Google Analytics plugin.
An alternative for seeing your Google Analytics 4 stats is OnePageGA, a straightforward and understandable one-page dashboard.
6. OptinMonster – Best Conversion Rate Optimization Plugin
The most widely used conversion rate optimization program available is called OptinMonster. It assists you in turning website visitors who are about to leave into clients and email subscribers.
You can make WordPress popups, announcement bars, slide-ins, and more with their hundreds of high-converting layouts.
Out-of-the-box, all of these templates are geared to achieve excellent conversion rates. However, OptinMonster’s drag-and-drop builder also makes it simple to modify any opt-in form or campaign template.
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| What is it: #1 Conversion optimization tool |
| Popularity: 1+ million active installs |
| Pricing: $7/month |
Better still, you can customize the campaigns for every user with OptinMonster’s robust display targeting tools, ensuring that the appropriate message is displayed at the appropriate moment.
Additionally, OptinMonster is an excellent option for eCommerce sites, corporate websites, and bloggers. In essence, you need OptinMonster if you want to increase the revenue generated by website visitors.
I’ve witnessed innumerable companies utilize OptinMonster to increase their email list, convert website traffic, and recover abandoned cart transactions. To learn more about how other prosperous companies are utilizing OptinMonster, you may go through these case studies.

On EcodeSoft and several of our partner websites, I make use of OptinMonster. For further information, see our review of OptinMonster.
You may get your free copy of OptinMonster if you register via the WordPress plugin. This is an excellent place to start because it allows you to build three campaigns with a maximum of 500 campaign impressions.
Alternatives: If you’re searching for a different essential WordPress plugin for making popups, Thrive Leads is another well-liked choice.
7. MemberPress – Best WordPress Membership Plugin
MemberPress is, in my opinion, the greatest WordPress membership plugin available whether you want to use it to develop online courses, communities, or membership websites. It enables you to use the WordPress platform to create these kinds of websites directly.
You may design several membership plans with MemberPress and manage the material that customers can view according on the plan they select. It is compatible with all of the widely used payment systems, including Authorize.net, PayPal, and Stripe.
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| What is it: WordPress membership plugin |
| Has a free version?: No |
| Pricing: $179.50 |
Drip content, course management (LMS), quizzes, certifications, group memberships, paid forums, robust access rules, automation capabilities, and more are all included in MemberPress because it is a premium plugin.

In order to communicate with your consumers, you may also integrate MemberPress with all of the most well-known email marketing systems, such as Mailchimp, ConvertKit, and others.
Every year, MemberPress assists artists in earning over $1 billion. Our email list has grown significantly thanks to MemberPress, which we now use on our video membership website.
Alternative: Thrive Apprentice and LearnDash are some other good WordPress LMS plugins for creating and selling online courses. Easy Digital Downloads is also a great alternative if you want to sell digital downloads like eBooks, software, and msuic.
Bonus: I recommend BuddyBoss if you want to incorporate a community area with features like discussion boards and groups into your WordPress website. It integrates seamlessly with MemberPress.
8. Constant Contact – Best Email Marketing Tool
Email is, in my opinion, the most reliable and successful marketing medium available to company owners. It enables you to communicate with users long after they have left your website. For this reason, I advise all company owners to begin establishing an email list at once.
Nevertheless, Constant Contact is among the world’s leading suppliers of email marketing services.
Using their platform, you may create an email list and send subscribers eye-catching newsletters.
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| What is it: Email marketing platform |
| Has a free version?: No |
| Pricing: $12/month |
For non-technical users, it provides a quick and simple setup. Additionally, it is compatible with well-known WordPress lead generating plugins like WPForms and OptinMonster.
Alternatives: If you’re looking for something more sophisticated, HubSpot, Omnisend, Brevo (Sendinblue), and ConvertKit are all decent options, but they cost more.
9. WPConsent – Best WordPress Privacy Compliance Plugin
WPConsent is a complete privacy compliance plugin that assists you in meeting the requirements of several privacy regulations that your website must adhere to.
WPConsent assists you in adhering to international laws such as the CCPA, GDPR, and LGPD.
Because it does more than merely provide cookie notifications, the plugin is unique. In fact, it prevents monitoring tools from operating unless users of your website respond positively.
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| What is it: Cookie consent plugin for WordPress |
| Has a free version?: Yes |
| Pricing: $49.50 |
This is crucial since a lot of websites employ simple cookie banners that don’t adhere to regulatory regulations or really safeguard user privacy.
However, unless users consent to their use, WPConsent automatically finds and disables all tracking tools on your website, including Facebook Pixel and Google Analytics.
Consent banners are simple to alter to fit the style of your website. Additionally, you have complete control because all visitor agreement records are kept on your own server.

WPConsent’s geolocation targeting tool is much superior. This implies that you can display distinct privacy notifications to visitors based on their global location.
WPConsent offers a free version that addresses the most fundamental compliance requirements. It enables you to add a banner, alter its appearance, and check your website for cookies. Blocking those annoying third-party scripts is another option. To track user activities, the premium edition offers more sophisticated features including geolocation capabilities, automated scanning, and a comprehensive consent logo.
I handle user consent, display cookie popup banners, and adhere to privacy and cookie legislation in several jurisdictions using WPConsent on EcodeSoft.
10. Uncanny Automator – Best WordPress Automation Plugin
The greatest WordPress automation plugin is Uncanny Automator.
Without knowing any coding, it enables you to integrate your website with other business tools so they function as a single unit. This implies that you may save a great deal of time and money by automating routine processes.
To put it simply, Uncanny Automator facilitates communication between your WordPress plugins and other business solutions. It is similar to Zapier, however it was made especially for WordPress.
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| What is it: Automation plugin for WordPress |
| Popularity: 40,000+ active installs |
| Has a free version?: Yes |
| Pricing: $149 |
You may start using Uncanny Automator with its free version.
You can simply create automation recipes without employing a developer because to its seamless integration with more than 195 well-known WordPress plugins and third-party services.
You may easily construct “if this, then that” type recipes on your WordPress website by selecting from more than 1,000 triggers and actions.

Even better, two different WordPress websites may be linked to collaborate (again, no coding required). Online retailers and membership websites will find this very helpful.
Here are some instances of what this essential WordPress plugin can accomplish for you:
- Create a communication channel between two WordPress sites. For instance, you may automatically create user profiles and set up access on one website while selling goods on another.
- Make buttons on your WordPress website that have the ability to create user accounts and carry out other tasks automatically.
- Depending on what users do on your website, provide their profiles unique qualities.
- When someone completes a WPForms form, for instance, it may automatically place an order in WooCommerce. This allows you to start automation rules in one WordPress plugin based on an action completed in another plugin.
- Link your WordPress website to corporate tools like as Zoom, Slack, Airtable, Google Sheets, and more.
- And a lot more
11. Sugar Calendar – Best Calendar and Booking Plugin
I strongly suggest Sugar Calendar, a WordPress plugin for event management. It’s among the greatest WordPress calendar and booking plugins available, and it can be used to make timetables, set up appointments, sell tickets, and more.
Events are simple to establish and manage from your WordPress site’s admin section. You may pick the date formatting and time zone, add event locations, create recurring events, establish start and finish timings, and define other crucial information.
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| What is it: Event calendar plugin |
| Popularity: 2,000+ active installs |
| Has a free version?: Yes |
| Pricing: $49.50 |
You may also allow users to schedule appointments and show calendars on the front end of your website using the pre-made Sugar Calendar blocks. Additionally, users may add your events to any calendar they like, including Microsoft Outlook, Apple Calendar, and Google Calendar.
Sugar Calendar also provides an add-on for event ticketing. This enables you to use Stripe and WooCommerce to sell event tickets and collect payments.

Are you interested? For further information, see our Sugar Calendar review. To get started, follow our instructions on how to make an events calendar in WordPress.
12. Smash Balloon – Best Social Media Feeds Plugin
1.75 million websites utilize Smash Balloon, the top social feeds plugin for WordPress. It enables your WordPress website to showcase flawlessly designed social media feeds. By fostering trust (sometimes referred to as social proof), you may get more followers and engagement.
Smash Balloon’s suite of plugins, which includes Facebook Feed Pro, Instagram Feed Pro, Twitter Feed Pro, YouTube Feed Pro, and TikTok Feeds Pro, allows you to build feeds from all the most widely used platforms.
Reviews Feed Pro may also be used to show online reviews from Yelp and Google.
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| What is it: Social media feeds plugin |
| Popularity: 1+ million active installs |
| Has a free version?: Yes |
| Pricing: Starts at $49 for individual plugins |
Smash Balloon has a ton of built-in stylistic and layout choices for instant customization, and it’s simple to set up with no coding knowledge needed. You may highlight certain posts, show likes and comments, use visual moderating tools to manage what information is shown or hidden, and more.

The nicest aspect is that your site will always seem fresh with new stuff since your social feeds will refresh automatically.
Additionally, these feeds will remain appear on your website even if a social media platform is down. Smash Balloon’s intelligent feed caching and backup technology is responsible for this.
You can monitor clicks, views, and profile visits across all of your social media feeds thanks to the integrated feed analytics. In this manner, you may find out which feeds receive the most user engagement and which postings are the most popular.
Better still, all of the Smash Balloon plugins are available for free. These may be used to show basic social media feeds.
13. WP Charitable – Best WordPRess Donation Plugin
WP Charitable is among the greatest WordPress fundraising plugins for non-profits, in my opinion. Setting up fundraising campaigns and collecting donations straight from your WordPress website is made simple with its help.
WP Charitable has an easy-to-use builder and pre-made campaign themes. This enables you to set up fundraising campaigns with excellent conversion rates and begin receiving donations in a matter of minutes.
Drag-and-drop blocks for contribution forms, campaign updates, donor walls, donor comments, videos, social sharing buttons, and more allow you to fully personalize your campaigns.
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| What is it: Donation plugin |
| Popularity: 10,000+ active installs |
| Has a free version?: Yes |
| Pricing: $69 |
Additionally, Charitable offers a variety of giving options, which helps you draw in a larger pool of donations.
If someone wants to donate just once, you can accept their one-time gift. For continuous support, you may also set up recurring donations. Crowdfunding and peer-to-peer fundraising initiatives, in which supporters raise money from their friends, can help foster a feeling of community.

In-depth analytics and reports are also included so you can examine the precise performance of your fundraising efforts.
On our Balkhi Foundation website, we utilize WordPress Charitable to facilitate donation collecting and campaign setup.
Charitable offers a free version that enables you to accept donations via PayPal and Stripe. However, you need upgrade to our premium plugin if you like to use more payment gateways, such as Authorize.net, Braintree, and Mollie.
You may access more sophisticated fundraising tools like anonymous donations and crowdfunding by subscribing to a premium subscription.
14. Pretty Links – Best Link Management Plugin
One of the greatest WordPress plugins for managing links is called Pretty Links. It makes affiliate links brief and simple to remember when sharing them, and it helps you manage them.
I think it’s a fantastic tool for podcasters, affiliate marketers, company owners, and anybody else who wants to use WordPress to build short URLs.
In actuality, Pretty Links is used by a large number of our partner businesses to generate and oversee unique affiliate links.
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| What is it: Custom link shortener |
| Popularity: 300,000+ active installs |
| Has a free version?: Yes |
| Pricing: $99.60 |
This has to have Additionally, a WordPress plugin may automate your affiliate marketing plan. Its keyword substitution tool, for instance, automatically inserts pertinent links to your blog entries.
Split testing, product displays, QR code generation, auto-rotating links, and more are additional potent features.

Alternative: With many sophisticated features, such as an Amazon integration, ThirstyAffiliates is a great substitute for affiliate marketers. Another excellent choice for food bloggers is TastyLinks.
15. WP Rocket – Best Performance and Caching Plugin
WP Rocket is, in my opinion, the greatest WordPress performance and caching plugin available for speeding up your website.
Without the need for technical expertise, it enables you to quickly increase the speed and functionality of your WordPress website.
Numerous suggested WordPress performance optimization settings, such as page cache, cache pre-loading, and gzip compression, are automatically enabled. To further speed up site loads, you may also enable optional features like CDN support, DNS pre-fetching, minification, lazy loading pictures, and more.
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| What is it: WordPress caching plugin |
| Popularity: 4+ million active installs |
| Has a free version?: No |
| Pricing: $59 |
Most significantly, WP Rocket saves pages in the cache without waiting for a request. Your website’s cache is instantly built and crawled, giving it an immediate performance boost.
We utilize WP Rocket to optimize EcodeSoft for all of these reasons (and more), and we’re quite pleased with the outcomes.

To further speed up your website, WP Rocket also provides Imagify, a free image optimizing tool.
Additionally, WP Rocket connects with Sucuri, Cloudflare API, and numerous other technologies to enhance the cache configuration of your website.
WP Rocket is, in my opinion, the most user-friendly and straightforward caching plugin. The only drawback is that it’s a premium plugin, but you may test it risk-free with their 14-day money-back guarantee.
Alternative: Although they are all free, SiteGround Optimizer, WP Super Cache, Airlift, and W3 Total Cache are not as strong or easy to use.
16. PushEngage – Best Push Notification Plugin
The greatest WordPress plugin for online push notifications is called PushEngage. It enables you to use browser push notification technologies to deliver announcements and tailored messages to your website users.
In addition to our email newsletter, I employ push alerts to boost website traffic and engagement.
Actually, one of the top 5 sources of website traffic for EcodeSoft is always push notifications. See how I increase return traffic with push notifications to find out more.
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| What is it: Best push notification software |
| Popularity: 25,000+ active installs |
| Has a free version?: Yes |
| Pricing: $9/month |
Drip campaigns, a/b testing, dynamic user segmentation, opt-in reminders, robust analytics, goal monitoring, and more are just a few of the many potent features that PushEngage offers.
PushEngage can automatically generate price decrease alerts, inventory alerts, cart abandonment messages, and more for eCommerce websites.

PushEngage allows publishers and bloggers to instantly notify all of their subscribers when a new blog post is published.
All website builder platforms, including WordPress, Shopify, Bigcommerce, and others, are compatible with PushEngage. Additionally, they provide a WordPress plugin called PushEngage that makes it simple to add web push alerts on your website.
The best thing about PushEngage is that, in contrast to all other providers in that market, they DO NOT sell your data.
Another well-liked option is OneSignal, although if you’re on the free plan, they sell your data.
17. RafflePress – Best WordPress Giveaway Plugin
Giveaways provide immediate benefits. They instill a sense of urgency, and visitors are motivated to enter the contest by their dread of missing out.
The greatest WordPress giveaway plugin available is RafflePress, which you should use if you want to start your own tournament.
Viral freebies allow you to quickly boost website traffic and gain more email subscribers and social media followers.
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| What is it: Giveaway and contest plugin |
| Popularity: 20,000+ active installs |
| Has a free version?: Yes |
| Pricing: $39.50 |
RafflePress includes tested giveaway themes and a simple drag-and-drop giveaway builder. This implies that you won’t have any trouble coming up with contests that captivate your audience.
Visitors to the website must provide their email address in order to win a prize. RafflePress can assist you in increasing the number of people who subscribe to your email newsletter in this way.
To increase their chances of winning, RafflePress encourages users to follow your social media accounts and tell their friends about the contest. Your social media engagement rises as a result.

Connecting your social media accounts, WordPress form plugins, and all of the most widely used CRMs and marketing platforms is simple.
RafflePress Lite is the free version of RafflePress. You may easily build basic tournaments using this plugin’s Classic Giveaway template. Additionally, it contains crucial steps that might increase your interaction on the main social media networks.
RafflePress Pro is required, though, if you wish to access robust features like social logins, giveaway landing pages, and email marketing connections.
18. Cloudflare – Best WordPress Security Tool
All owners of internet businesses should place a high premium on security. Having said that, I think Cloudflare‘s web application firewall and WordPress security plugin provide the greatest protection for your website.
A variety of assaults, including DDoS, malware file uploads, XSS attacks, brute force attacks, spam comments, and more, are monitored and prevented by Cloudflare.
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| What is it: WordPress security tool |
| Pricing: $20/month |
See our comprehensive WordPress security guide, which includes detailed instructions for novices, for further information on safeguarding your website and your company.
The fact that Cloudflare provides a free CDN, which may greatly speed up your website, is an additional advantage.
Although there are other security plugins such as Wordfence, Sucuri, MalCare, and WP Activity Log, I don’t think any of them can match Cloudflare’s comprehensive protection.
Note: I just switched from Sucuri to Cloudflare at EcodeSoft to improve the speed and security of my website.
19. LiveChat – Best WordPress Live Chat Plugin
Are you trying to find a real-time approach to interact with your website visitors?
The greatest live chat support tool for companies and e-commerce websites is LiveChat Inc.
You can instantly add live chat to your WordPress website with this incredibly user-friendly tool. In actuality, LiveChat is used on every EcodeSoft Pro Service site, and it has proven to be crucial for establishing connections with prospective clients and leads.
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| What is it: Real-time, live chat software |
| Popularity: 37,000+ active installs |
| Has a free version?: 14-day free trial |
| Pricing: $20/month |
With its many customization choices and mobile app, LiveChat allows you to offer real-time, on-the-go help.
My current CRM (Customer Relationship Management) tools, email marketing, customer support software, and several other tools are all connected to LiveChat. Above all, it provides an excellent user experience and loads quickly.
The top AI-powered chatbot software, ChatBot.com, was also developed by the same team that built LiveChat. By combining AI and human help, you can utilize it with LiveChat to guarantee that your users always receive the quickest answer.

Other well-known systems that enable you to integrate chat, CRM, SMS, Facebook, and email on a single platform include HubSpot and Brevo Chat.
20. WP Mail SMTP – Best WordPress SMTP Plugin
WordPress sends emails using a simple approach (PHP mail function) by default. The problem I frequently observe is that WordPress hosting providers either fail to properly configure this or ban it to guard against abuse.
This essentially implies that your WordPress website might not send you or your users critical email alerts.
This issue is resolved by WP Mail SMTP, which uses an appropriate SMTP mail server to deliver WordPress emails.
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| What is it: SMTP plugin for WordPress |
| Popularity: 4+ million active installs |
| Has a free version?: Yes |
| Pricing: $49 |
WP Mail SMTP is an essential WordPress plugin, used by over 3 million websites. This includes EcodeSoft, where we increase our email deliverability rates by using WP Mail SMTP.
Additionally, a free WP Mail SMTP plugin is available that connects to all of the well-known SMTP providers, including Gmail, SMTP.com, SendLayer, and Mailgun. It’s a fantastic place to start, particularly if money is limited.
21. WPCode – Best Code Snippets Plugin
While managing your website, you may occasionally need to add code snippets to the header or footer of WordPress in order to install advertising programs or validate your website.
WPCode (formerly known as Insert Headers and Footers) allows you to add code snippets to your WordPress website without modifying the functions.php file in your theme.
In addition to header and footer scripts, WPCode lets you add custom PHP, JavaScript, CSS, HTML, and text code snippets.
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| What is it: Code snippets plugin |
| Popularity: 2+ million active installs |
| Has a free version?: Yes |
| Pricing: $49 |
All of the most popular WordPress code snippets are even included in the built-in code snippet library. After that, you only need to click once to add them to your website.
Additionally, you may use tags to arrange and manage all of your code snippets from one place. WPCode has been a huge assistance to us in managing and organizing our code snippets on some of our partner sites.
Powerful features like an AI snippet generator, code snippet version control (Code Revisions), device-based code targeting, the ability to add code snippets to particular posts and pages, conversion pixels, deeper integration for WooCommerce, Easy Digital Downloads, and numerous other essential WordPress plugins are included in the WPCode Pro version.

As an alternative, you may get WPCode for free from the official WordPress source. In addition to the many vital capabilities of this plugin, creating a free WPCode account allows you to access 70 pre-made snippets.
Bonus: Search & Replace Everything is another feature that WPCode provides. You may locate and change text, URLs, or pictures within your WordPress website with this robust plugin. The nicest aspect is that, should you make a mistake, there is a simple “Undo” button. This tool is essential to my collection of WordPress plugins, in my opinion.
22. Weglot – Best WordPress Multilingual Plugin
By default, WordPress makes it difficult to develop a multilingual website. Businesses may find this difficult, particularly if you have clients from around the globe who speak different languages.
Weglot will be necessary in this situation. This cloud-based website translation tool makes it simple to use WordPress to construct multilingual websites.
It’s really easy to set up, and I feel that it speeds up the process of creating material in many languages.
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| What is it: WordPress Multilingual plugin |
| Has a free version?: Yes |
| Pricing: €15 |
Weglot uses robust machine learning to automatically translate your whole website into the languages you want.
Weglot helps search engines comprehend your website in several languages, which is beneficial for SEO. Along with translating photos and videos and sending users to the appropriate language based on their location, it also boasts an intuitive interface.
Alternative: Two great substitutes are WPML and TranslatePress.
23. WooCommerce – Best WordPress eCommerce Plugin
Do you want to sell things online?
With more than 8 million websites using it, WooCommerce is the most widely used eCommerce plugin for WordPress.
It has every strong feature you require to start an online business.
WooCommerce has emerged as the top WordPress eCommerce plugin in recent years.
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| What is it: #1 eCommerce plugin |
| Popularity: 8+ million active installs |
| Pricing: $39.50 |
The team behind WordPress.com, Jetpack, and several other well-known services, Automattic, developed it.
The fact that there is a thriving WooCommerce ecosystem with specialized hosting, themes, and plugins is not surprising given how well-liked it is.
Additionally, I suggest the following essential WordPress plugins to expand your eCommerce website:
- Using social proof—the evidence that others are making purchases—and FOMO (fear of missing out), TrustPulse lets you swiftly gain the trust of your clients.
- You may use FunnelKit (previously WooFunnels) to build sales funnels and integrate automated procedures into your online business.
- Advanced Coupons: You can include gift cards, loyalty programs, and other sophisticated coupon features with this WordPress plugin.
- Stripe for WooCommerce: This free WordPress plugin enables you to add Google Pay, Apple Pay, and other payment methods to your WooCommerce store and makes it simple to take credit card payments.
- With 40 robust modules, Merchant by aThemes is an all-in-one WooCommerce toolbox that will improve your store and increase sales. Check out the live demo.
As an alternative, if selling digital goods like software or eBooks is your primary objective, Easy Digital Downloads is the greatest WordPress eCommerce plugin.
WP Simple Pay is a great substitute for WooCommerce if you need a means to accept payments on WordPress without creating a shopping cart.
24. Nextiva – Best Business Phone Service
In my opinion, Nextiva delivers the greatest business phone services in terms of features and usability.
With features like voicemail-to-email or text, online faxing, intelligent call routing, and unlimited free domestic calling, they let you obtain a business phone number for your website.
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| What is it: VoIP service |
| Pricing: $20 / month |
Best of all, calls to your company number may be routed straight to your mobile phone, which is ideal for small enterprises. Additionally, you may configure your company hours to prevent calls during non-working or holiday hours.
In addition, Nextiva provides online surveys, live chat, CRM, and other communication tools. Better still, small business owners can easily control everything like a pro with the help of a straightforward web-based admin panel.

Since Nextiva VOIP is among the most reasonably priced and dependable business phone services, I utilize it for my company. Additionally, because it is scalable, it had no trouble expanding with my company.
Alternative: I heartily endorse RingCentral and Ooma as other business VoIP and phone service providers.
Bonus Tools
In addition to the essential WordPress plugins and tools I’ve already discussed, I personally utilize and suggest the following resources:
- WP Simple Pay is a straightforward WordPress payment plugin that enables Stripe credit card acceptance without the need for an extensive eCommerce shop. To take payments via the Stripe checkout, you may alternatively utilize the free WordPress Simple Pay plugin. (Alternative: Use MyPayKit if you wish to pay using Square).
- The most sophisticated WordPress search plugin available is called SearchWP. Enhancing your website’s search engine makes it easier for users to find what they’re looking for.
- UserFeedback is an easy-to-use yet effective WordPress plugin for gathering user and visitor feedback.
- Create engaging, interactive questions with Thrive Quiz Builder, a potent lead generating plugin. This is a fantastic method to increase interaction and get more email subscribers.
- With the help of the social media plugin ClickSocial, you can plan social media postings for Facebook, Instagram, and Twitter right from the WordPress dashboard. Additionally, it features a tool called “Revive Old WordPress Posts” that automatically shares evergreen material—that is, content that never goes out of style.
- Envira Gallery is a WordPress plugin that I use to improve my WordPress picture galleries. Sliders, tagging, photo albums, and other sophisticated gallery features are all included. For beginners, the free edition of Envira Gallery is rather decent. To learn why over 100,000 photographers adore this plugin, watch live Envira demonstrations.
- BuddyBoss is the greatest WordPress community platform and all-in-one course. You may use it to add networking functionality to your WordPress website and even create a specific iOS and Android app for it. For the whole experience, see the live demos of BuddyBoss Web and the App platform. It’s the greatest substitute for pricey SaaS platforms like Circle.so and MightyNetworks.
- Teams can easily manage their editorial process and content right within the WordPress dashboard with the help of the PublishPress plugin.
- Semrush: An all-inclusive marketing toolbox for digital marketers. Strong tools for competition analysis, brand mention monitoring, keyword rank tracking, backlink audits, and keyword research are all included.
- Antispam Bee is a fantastic WordPress plugin that enhances the comments area of your website by lowering spam. In my experience, it is very effective when used with Akismet to combat unsolicited and spammy comments.
- AffiliateWP: I establish a referral program to a few of our eCommerce websites using this plugin. It integrates easily with various eCommerce systems, like WooCommerce. Easy Affiliate is an alternative.
- Google Workspace, formerly known as G Suite, is a suite of cloud-based applications for collaboration and productivity, including spreadsheets, documents, and email. It may also be used to create a business-oriented email account.
- Grammarly is a great grammar checker that also offers vocabulary improvement and a plagiarism detection.
- FunnelKit (previously WooFunnels) is a WordPress plugin that offers a basic CRM (Customer Relationship Management) system, lets you create sales funnels, and automates marketing for your online business. I think it’s a fantastic substitute for ClickFunnels for WordPress users.
- Thrive Comments is a robust WordPress commenting plugin. With features like upvoting, user badges, comment and social media post subscriptions, and more, it promotes user interaction.
- The greatest WordPress plugins for customer service are HeroThemes. They enable you to handle support issues and client emails straight from WordPress. To cut down on the quantity of support tickets you get, you may also establish a knowledge base.
- WP 2FA: This plugin gives WordPress two-factor authentication, which helps you increase security. This well-liked WordPress plugin was created by the same team who created WP Activity Log.
We have now reached the final item on my list of the top WordPress plugins.
You may not require all of the WordPress plugins and tools I included in this tutorial, depending on your type of company. But it’s rather common for our readers to utilize at least 15–18 of the alternatives I’ve discussed.
I strongly advise using the links in my articles or downloading these WordPress plugins straight from the official WordPress.org plugin directory. Please stay away from any websites that provide pirated software or nulled WordPress plugins and themes since they may endanger your website.
































