4 Cases When Custom Real Estate CRM Development Is For You

The real estate market is booming. As a property investor, you only have two choices: keep up giving up.

Without the need for a doubt, the computer controls in your squad are critical to the success of your company. Another difficult choice is whether to build a custom estate CRM framework using an advertising one.

Nonetheless, ecodesoft is here to assist you with your quandary. I’ll illustrate the considerations you should make when deciding between such a custom real estate console and a ready-to-use one based on our experience making CRM platforms.

What Is A Custom CRM And Why Do You Need It?

A CRM is a Customer Relationship Management platform that enables real estate agencies to organise workflows, manage deadlines, organise documentation, manage communication systems with leads and clients, and collect and store data in one location.

A multi-functional CRM is essential for your real estate industry because it streamlines all internal and external processes:

  • Displaying the progress of leads in a pipeline;
  • Replying to the requests;
  • Collecting feedback from customers.

According to Capterra, 65% of real estate companies implement CRM within their first five years of operation.

So, how about that “custom” part of the definition? A specially made CRM real estate framework is one that is created specifically for your company’s needs. If there is a real need, custom estate CRM software advancement is a digitalization that can help your business.

Let’s take a look at four scenarios in which you should consider specially made estate CRM software engineering.

4 Cases When You Should Consider Building Custom Real Estate CRM

Often these ready-to-use CRM systems offer a variety of configuration options for your company. However, sometimes when the system requires so many adjustments that the total cost or time required to build a custom CRM framework is prohibitively expensive. To extend the functionality of an existing system, for example, you will require an expert who might adapt the required plugins. This situation has the potential to turn into the a costly paycheck.

So here are four scenarios in which you should consider developing a specially made CRM system rather:

Your Business Is Specific

Many existing systems provide all-in-one tools that meet the majority of real estate business requirements. But, if the feature of a prepared tool does not meet the needs of a company, do not despair. It has nothing to do with you. It’s all about the CRM system.

A made – to – order CRM real estate scheme will fill such gaps and automate your real estate company. For example, you could include the following modules:

  • Document management;
  • Access roles;
  • Contact managements;
  • Marketing automation;
  • Mobile access;
  • Analytics and reporting.

Your Business Is NOT Big

We all start somewhere, and if ones real estate company isn’t quite that big yet, don’t worry. You could, however, consider developing your own CRM estate platform.

Unfortunately, ready-to-use solutions are not always adaptable enough to address the requirements of small and medium-sized businesses. These are typically subscription-based SaaS solutions. In the end, you’ve paid a lot of money for a handful of tools you’ll never use.

You Are A Fan Of Integrations

Your company is a living entity with organ systems that must communicate with one another. Existing solutions, such as Google tools or financial reporting apps, project management software, or mailing, must frequently be integrated into your CRM.

To start making such connections possible, you may require the services of an integrations developer, which can be expensive for a platform. Furthermore, not all prepared solutions offer free API integration.

So it’s time to consider developing a custom CRM estate platform.

You Need Individual Analytics

CRM platforms are required by real estate businesses to organise and analyse all data. For instance, these could be:

  • Client analytics, based on the results gathered in the system;
  • Pricing analytics of a real estate object based on the factors like location, state, age, etc.

Ready remedies do not always meet the needs of businesses with cliched analytical solutions that take a very generic approach. There is nothing better than deduced analytics for your business information.

ecodesoft Pro Tip 1: When deciding between ready-made and specially made CRM solutions, consider the cost of long-term usage. While some current techniques may appear viable at first glance, they may prove to be prohibitively costly in the long run.

ecodesoft Pro Tip 2: If you are concerned that developing a specially made CRM estate solution will be too costly and time-consuming, think about starting with just an MVP version. It will have serious limitations, but it’ll be specifically tailored to ones business needs.

4 Must-Have Features For Custom Real Estate CRM Development

There will be no “must-have” features in a specially made CRM real estate platform. But consider this list of factors at the heart of ones CRM that it could not function without.

Real Estate Dashboard

The dashboard is an essential feature for your real estate company managers, combining critical performance indicators. The user will be able to see the following with a single glance at the dashboard:

  • Stage of the sales process;
  • Reports about the closed deals;
  • Marketing leads;
  • Calendar of calls and meetings;

ecodesoft Pro Tip: Users can handle the positions in your system and specify who has access to specific data.

Analytics’s Board

As previously stated, analytics are critical to a specially made CRM platform. Your platform’s analytical board may show:

  • Analytics on lead generation;
  • Tracking the workflow and KPIs of your employees;
  • Month-by-month marketing and sales reports.

Lead Card

Having a separate card for each lead is extremely beneficial. You can obtain as much information as potential in a lead card, such as:

  • Documentation of the deals;
  • All the communication details;
  • Personal data of the client.

Third-Party Integrations

Trying to run a real estate firm is a complicated business. Real estate involves numerous processes, making your custom CRM estate platform impossible to implement without third-party integrations. Examples of such integrations include:

  • Email send out services (Mailchimp, Gmail);
  • Services for an electronic sign of documents (Docusign);
  • Editing tools (Google Docs);
  • Chatting tools for instant responses (WhatsUp);
  • Calendar integration;
  • Flow automation (Monday).

Tech Stack To Build A Custom CRM Platform

The following technologies are required to create a CRM custom framework:

Cost Of Custom Real Estate CRM Development

In each case, the cost of developing a specially made estate CRM is calculated individually. Even so, here is an estimate of the cost of such a platform.

As a result, the total amount will be between $17,000 and $27,000.


Custom CRM development for real estate can be a viable solution in some cases, bringing many benefits to your business such as versatility, cost-efficiency, and functionality.

Do you want to understand which features of custom CRM system will work best for your real estate firm? Contact our sales supervisor, and we will tailor a solution to your specific business requirements.